The operation enjoys a very respectful and deserving reputation with its customers and maintains very good relationships with them. These aided in building a very high level of confidence in the market place, and therefore, better and smoother distribution – especially when introducing new products.

Company relies on 2 channels of distribution, Direct Distribution to supermarkets, Hypermarket, Perfume stores, Specialty shop, Department store and drug stores/ Pharmacies, and through the Wholesale channel. This is essential for distribution to remote areas of the country, and for re-export.

DIRECT DISTRIBUTION: (2,000 stores country wide) Our distribution reaches and serves stores throughout the country, and covers:

99.5 % of all Class A supermarkets / Hypermarkets in the country
85 % of Class B supermarkets
35 % Class C supermarkets
25 % Drug stores / Pharmacies

The direct distribution generates about 68 % of the total sale, of which fragrances account for 53 %.