DIRECT DISTRIBUTION: (1,500 stores country wide):
Our distribution reaches and serves stores throughout the country, and covers:
• 99.5 % of all Class A supermarkets / Hypermarkets in the country
• 75 % of Class B supermarkets
• 35 % Class C supermarkets
• 25 % Drug stores / Pharmacies
The direct distribution generates about 65 % of the total sale, of which toiletries account
for 68 %.
INDIRECT DISTRIBUTION (Wholesale Channels):
Selling through the wholesale channels generates 26 % of the total sale, out of which; 34
% is ROYAL MIRAGE sale. The table below illustrates the breakdown of sales to
wholesalers compared to direct distribution:
|
WHOLESALE |
DIRECT |
Total Sales (Volume) |
25 % |
75 % |
Sales of Perfumes |
40 % |
60 % |
Sales of Toiletries |
32 % |
68 % |
|
