The sale is a process of influencing thought, action, and attitude while producing results. It’s absolutely integral to partnering with a successful distributor and an area that makes us stand out. Getting your product in the right hands, on the right display, and to the right customers takes the following path:
Our ‘grass rooted’ sales people have moved up through the company so there’s a clear understanding of the processes we follow and the standards we expect. All meet directly with clients, all appreciate how differently each account runs, and all are supported by managers with over 30 years combined FMCG experience.
Effective merchandising builds loyalty improves display, increases sales and further strengthens account relationships. It’s with such areas that our team of 45 merchandisers continues to expand and mirror the growth expected of us.
Our customers include Carrefour, Lulu Group, Nesto Group, K.M. Trading, Grand Group, Al Madina Group, Talal Group, Al Safeer Group, and Al Maya Group among others. This is achieved through deliveries across multiple of accounts are via:
- a fleet of 3.5 ton/ 7-ton trucks
- cargo vans for smaller outlets
- van sales for the direct business.