Denim was founded in 1976 as a male fragrance Italian brand for those who want a distinct and long-lasting fragrance. The brand first launched its renowned Aftershave and Deodorant Body Spray in three variants – Original, Black & Musk.
Since then, the brand has continued to grow significantly with a large consumer base in the United Arab Emirates. Today, Denim boasts a complete personal care line, ranging from fragrances to shaving products, designed to empower men who are comfortable in their own skin.
In an increasingly competitive marketplace, Denim has remained a strong brand and resilient to the claims of newer rivals.